A shocking 1827 women in India are trafficked every hour—it’s the second-largest organized crime! Yet, this pervasive problem doesn’t receive enough attention. 

We recognized the need for a fresh and impactful approach—one that could sensitively raise awareness about the grave problem and reach both victims and the general population.

MPL partnered with Missing Link Trust to introduce MISSING, the world's first anti-trafficking game, on our app. The game allows players to step into the shoes of trafficking victims, delving into the complexities of their experiences and understanding the urgency of combating this heinous crime.

Through MISSING, we aimed to break the silence, bring human trafficking out of the shadows, ignite conversations, and inspire individuals and companies to embrace their responsibility in addressing this issue.